The removal of the direct Prime Video purchasing option is also expected to happen on Android TV and Google TV devices – such as the Humax Aura and the Google Chromecast with Google TV. The ability to purchase directly has also been removed from the Audible Android app, and the Kindle store (both also owned by Amazon).

Therefore, Prime Video had three choices – move to Google’s billing system and start paying 10%-30% out of every purchase, remove the app entirely from Google’s Play Store, or remove the option to use in-app purchasing inside the app.

(Photo: Deposit Photos – Grinvalds)īut starting June 1, Android apps that use payment systems other than Google’s will be removed from the official Android Play Store. Normally, apps that offer in-app purchases need to pay Google a percentage of every digital purchase done via Google’s payment system on Android.įor a long time, digital stores like Amazon’s Prime Video, Audible and Kindle were able to use an alternative billing system, and thus skip the cut they otherwise had to pay Google. The reason for this move, most likely, is an upcoming changing of the rules from Google – the company behind Android. Amazon later confirmed to us that this is now true for the UK as well (see their full response below). The first to notice the change, in Germany, was tech site CASCHYS BLOG. Until recently, viewers who wanted to purchase video on demand titles on the Prime Video app, such as films and TV shows, could do so directly on their Android phones or tablets.īut starting May 2 in the UK (and rolling out gradually around the world), users can no longer pay for the content directly inside the app – and will instead have to go to Amazon’s website, buy the content there, and return to the app (or use a workaround – see below). Amazon’s streaming video service, Prime Video, no longer lets customers buy or rent digital content directly on its Android app – due to an upcoming change in Google’s rules.

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